MASIF VIDEO
Creative Direction
Content Design
Content Production
We needed to take big concepts and translate them to an easy to understand, visual format, that would leave the audience understanding the exact purpose of the project.
When we were approached to do a video for the Global Illicit Flows Programme of the European Union - MASIF project, we knew we would have to find a way to make complex field work and reporting tangible to a broad audience.
Working with footage and photographs from the field and adding additional graphics and stock video and photography we hoped to create a video that firmly placed the data in the real world, highlighting the impact of the work.
Dissecting complex field working of this scale meant taking i a lot of information and helping to create a script that distilled the essential elements without becoming over wrought in detail.
We are very proud to be apart of the on going work that the GIFP programme does to make our world a safer place for all.